Friday, September 18, 2009

Incredible, Amazing, Awesome

This video is a funny take on the enthusiasm from Apple executive presenters. It's certainly important to have enthusiasm for your products, but it can sometimes come across as over the top - but remember these words are delivered to an audience of Apple devotees.

I admire Apple and they're got some great products, but what they have created is a religion where they are the deity and can do no wrong. Apple disciples embrace everything Apple, and diss anything not-apple (especially the Satanic company in Redmond). Apple is a phenomenal MARKETING company as well as technology company.

And let's not forget that their primary goal in life is to make (gasp) money for their shareholders. To see people lining up at the company store to pay money for expensive merchandise that advertises your company is truly marketing genius.

I found this funny comment on Youtube by TaxMachina, responding to criticisms of the video:

Will you Mac fanboys shut the hell up? Your rabid attacks and pathetic apologistic reasoning is so much like zealots defending their religion that it is truly sickening. For pity's sake just stop hating for five seconds and look at yourselves.

The video is funny. It is pointing out bad speaking skills not bad products. If you think that EVEN THIS is an attack against your precious precious consumer electronics than you are seriously sick in the head.


  1. This was quite funny. I wonder how other company keynotes would sound if thus edited? :-)

    If there was no editing gimmick, this was truly eye-opening. Is one of the pre-requisites to be a great marketing company, the ability to brainwash your execs into chanting the positioning phrases?

  2. Here's a comment from:

    I don’t know whether to admire the Apple zealots or slap them.
    I admire their faith and their love of the undeniably beautiful and pleasing design of the Apple suite of products. They are things you want to own, caress, be seen with and hold.
    The desire to slap them, on the other hand, comes from the denial of any flaws in the Apple technology. Clearly, there are flaws. Many flaws.
    Let me give you an example from real life - my real life this morning. Today a couple of speakers at one of my business groups were setting up their computers for the purposes of presenting some material through a data projector.
    The PC guy had a little trouble with sending the video to the data projector and we had to restart it. We got it working in short order though. The Mac guy said, “I know how to fix that. Get a Mac. Ha, ha, ha!”
    The Mac guy went on to point out that 95 percent of professional speakers use Macs. This is my favourite bit, though. Right at that point in time a very large error message came up on the screen of the Mac. It had a yellow warning triangle and lots and lots of words on it.
    Without acknowledging the error to us, the Mac guy fidgeted about, trying to get his Mac working again. He failed. Still he said nothing and eventually he held down the power button until such time as the thing did a forced hard shutdown.
    I said nothing. There was no need to be cruel about it. Besides, I have no allegiance to a brand or a particular technology. I have a grounded view of all technology and its capability for less than flawless operation. Beware of anyone who thinks any piece of “high tech” is “perfect”.
    I actually experience this sort of thing a lot with the Mac folk. The name of my business, “I Hate My PC“, is tongue-in-cheek and almost never fails to get a rise out of the Mac crowd. I let them go. There’s no point engaging them in discussion. Besides, more often than not, letting them talk usually finds them getting to a point where they start confessing all the sins of their Apple.
    I find this hysterical. It usually manifests as a long monologue that starts with: “Get a Mac - they are perfect” then trails off, without punctuation or breathing, into an extensive list of Mac failures and bugbears. When they catch themselves, they add, “But they are still brilliant. You should get one!”
    In this regard, they sound like parents. “I haven’t slept in weeks. You should have a baby.” Their agendas are quite similar, I guess. They want to recruit people to their cult, irrespective of logic or consideration for your circumstances. Another common thread is their desire for the experience to be perfect as viewed by all outsiders.
    So why is this? I really want to know.
    It could be argued that the PC folk aren’t so effusive because they are used to unreliable software and hardware. It could also be said that they are simply more level-headed about what their tools do for them and not the image the box they came in portrays.
    Apple has had a rollercoaster existence and maybe that is what it is all about. Maybe it is about the ride and not the destination. The PC crowd have had a pretty calm ride in the 90 to 95 percent market share zone, while Apple have come and gone more times than John Farnham.
    The people on-board with Apple love them, and long after your iPhone has burnt your ear, you’ll still be able to run your fingers along its beautiful curves and dream of what Jobsy has in store for you next.