Wednesday, June 3, 2009

Mass Customization

We've all heard about the web being the enabler to true mass customization. Yesterday TechCrunch reported a new endeavour lets shoppers design their own dress shirts in detail using a realistic and interactive shirt model. Shirts are made according to customers measurements ensuring that shirts both fit shoppers’ tastes and body.

See the TC post at Right now, the site is running a buy-two-get-one-free Father’s Day special, but TechCrunch readers are getting an additional 10% off their entire orders placed before June 7.

This looks very impressive, and I'll likely be ordering a few this Christmas.

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