Wednesday, June 3, 2009

Mass Customization

We've all heard about the web being the enabler to true mass customization. Yesterday TechCrunch reported a new endeavourhttp://www.shirtsmyway.com/ShirtsMyWay.com lets shoppers design their own dress shirts in detail using a realistic and interactive shirt model. Shirts are made according to customers measurements ensuring that shirts both fit shoppers’ tastes and body.

See the TC post at http://www.techcrunch.com/2009/06/01/your-fathers-day-gift-idea-shirtsmywaycom/. Right now, the site is running a buy-two-get-one-free Father’s Day special, but TechCrunch readers are getting an additional 10% off their entire orders placed before June 7.

This looks very impressive, and I'll likely be ordering a few this Christmas.

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